Artists Pay Attention. Are You an Artist?

What does an artist do? What makes her an artist? It’s simple: she pays attention.

I think I’ve been overwhelming myself with ideas, people, information, podcasts, audiobooks— too many different inputs to count. If we want to be creative, we have to shut out the noise, turn off the devices, and start paying attention to the world around us.

Paying attention might be something as simple as going for a walk outside. Head to the park, and be fully present in the moment. 

Paying attention means smiling at the people that walk past you and watching their entire demeanor change. They walk a little taller; they smile back; they pick up their pace. A smile generates energy.

Pay attention when you walk past two women speaking to each other in Spanish. What happens when you say in their native tongue, “Hello! How are you?” They chuckle, both pleased with your willingness to try and humored by your pained accent. 

Paying attention is noticing the difference in sound a few dozen yards can make. One side of a park is dead quiet, while the other—less than a football field’s length away and located close to a busy road—is roaring with the cacophony of motorcycles and sports cars. 

When you pay attention over a few weeks’ time, you notice the subtle change in attire worn by those walking around you as social and health issues become more prevalent. 

Perhaps you’ll notice two small children, obviously strangers and of wildly different cultures, run towards each other on the playground to touch hands, embrace, and play together as if they weren’t the least bit different. Afterwards, you might realize that it’s all invented, the differences we’ve created that cause such terrible strife in our world. 

If you listen closely, you’ll notice the gurgling, deep-throated rumbling of a large vehicle puttering past behind you. You’ll hear the sounds of leaves underfoot and voices across the fence. 

So this is what it’s like to pay attention. This is what we miss with our headphones in and our phones out, heads down and eyes fixed, always distracted and never present. 

We miss the face of a Star Wars alien created by a fortuitous arrangement of knots on a pine tree. 

We miss the sheer exuberance of a child as she first lays eyes on the playground and sprints past. We miss her zigging and zagging and the father’s apology for her child’s excitement. Why does Dad feels guilty? Why should he apologize for his child doing exactly what a child should do?

This is what we miss when we fail to pay attention.

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Praise the good. Ignore the rest.

If you want to create lasting influence with others, or change for the better, there is really only one way to do it:

Praise the good.

“So long as a person did anything good, he would praise him and use him for the service in which he excelled, but to his other conduct he paid no attention…”

–Cassius Dio writing about Roman Emperor Marcus Aurelius

When Emperor Marcus Aurelius wanted to influence other people, to reinforce the behaviors and actions he wanted to see, he would praise the person who did the good deed. This is actually quite Pavlovian in its execution.

Conditioning good behavior

Remember Pavlov from your introductory psychology class? Pavlov would ring a bell before he gave his dogs food; the food caused the dogs to salivate. Eventually the dogs associated the ringing bell with food and would salivate when the bell rang, even when Pavlov did not give them food.

Marcus essentially did the same thing with those in his service: whenever they did something of which he approved, he praised it. This constant reinforcement of the good conditioned his people to do more good work in the future. But there is a second part to Dio’s observation above…

Pay no attention to the rest

Not only did Marcus praise the good, he ignored the behavior and actions he didn’t want to continue. Why did he do this?

There is a wonderful little book who’s first chapter discusses this at length:

“Don’t criticize, condemn, or complain.”

–Dale Carnegie, How to Win Friends and Influence People

How often have you had a positive outcome after you criticized someone for doing something? I would hazard a guess at 10%.

When you criticize someone, they get angry, defensive, and emotionally illogical. He or she will justify the action rather than accept that it was wrong. It’s a natural human response. We don’t like to be wrong, and we definitely don’t like other people pointing out our poor behavior.

Therefore, the only way to get the results you want from other people is to praise them when you seeing them do the good deeds you want done. Criticizing the bad doesn’t work: it only causes resentment.

“We are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures brisling with prejudices and motivated by pride and vanity.”

–Dale Carnegie, How to Win Friends and Influence People

(Of course, there are some behaviors that are dangerous, illegal, immoral, or that might harm others; these behaviors must be stopped immediately. Those sorts of behaviors are not the topic of discussion here.)

Be a model

How do let others know what good actions or behaviors are? You must be a model. Do the things you want others to do; be the kind of person you want others to be.

Seth Godin likes to say, “people like us do things like this.” Invite people to be “people like us,” whoever you think “people like us” should be. Then, do the things you want others to do, and when they follow, praise them for it!

Model good behavior. Praise others when they perform good work. Ignore the rest.

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