“But why is no one listening to me?”

You are having an argument with your spouse, and she doesn’t understand your point of view, no matter how much you push it.

Your children won’t do anything that you ask them to do. They won’t engage or communicate with you; they shut down every time you try to talk to them.

You are writing blogs and posts, but no one is reading or responding to them.

You’ve created a product that will change lives, but no one is buying it.

Naturally, you ask the question:

“Why is no one listening to me?”

You feel you are doing everything right. You have the right ideas or the right argument; you know more than your children; this product is truly amazing and has revolutionized the way you see and do things. And yet, no one is listening. No one is engaging. No one is buying.

Why?

Because you aren’t listening to them.

The only way to get others to listen to you, to engage with you, to buy from you, is to listen to them and understand their points of view, their wants, and their needs.

If you bludgeon people over the head with your arguments and ideas, they won’t accept them; they don’t have the same ideas, the same noise inside their heads. They are telling themselves different stories. The key to being listened to, to making an impact, is to understand those other stories.

You don’t have to agree with them, but you do have to listen to and understand them. When people feel understand, when they feel heard, when they know that you see them and their side of things, they feel more open to hearing what you have to say.

“Seek first to understand, then be understood.”

–Stephen R. Covey, The 7 Habits of Highly Effective People

No one is listening to you because you aren’t listening to them.

Your spouse won’t listen to your side of the argument because all you are thinking of is your side of the argument.

Your children won’t listen to your advice and guidance – even though you probably do know more and understand more than they do – because they don’t feel like you understand them, how they feel, or the narrative in their heads.

No one is buying your stuff because as awesome as it is, they don’t get how it will benefit them or how it will make them feel once they use it. Why? Because you didn’t take the time to understand what they want or how they want to feel.

Understand

To influence someone, you must open yourself to the possibility of being influenced by the other person. This means creating a feeling of understanding in the other person. This is not meant to be manipulative: you must genuinely want to understand the other person. Also, people can tell if you are simply trying to manipulate them rather than understand them.

Listen to what your spouse wants; listen to how your children feel; listen to the needs and frustrations of your customers.

Understanding must always come first; otherwise you’ll fail.

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Paradigm shift

We would all like to believe that we are objective and see things as they really are.

We would all be lying if we actually believe we view things as they really are.

Stephen Covey wrote, “the way we see the problem is the problem.” One of his teachings was that we do not see the world as it is, but as we are. When something happens that causes us to see something in a new light, it’s called a paradigm shift.

I had one this morning:

I was driving to work and angry. I had been angry since the previous evening. Things had happened that were unplanned and unexpected, and I had hit my limit. I was at a point where I was essentially forcing my point of view on another person.

Then while I was driving, I used that wonderful human power of self-awareness to look at myself and my actions as if from an outsider’s perspective. I realized that, while I felt I was right and justified in how I was feeling and behaving, I was communicating to someone very close to me that I loved them conditionally.

I never said it, but my behaviors and actions were conveying a message:

“I will love you if you do things my way.”

That realization bowled me over: love is never supposed to be conditional. Once I had made the realization that I was unintentionally communicating this feeling, my whole frame of mind changed. I started to see the problem differently. I immediately apologized and let this person know that my love for them came without strings.

But words alone are not enough; anyone can say what I said. I had to go a step further and make it true.

I wasn’t just saying that would love unconditionally: I actually had to change myself and my feelings on the issue at hand. I had to genuinely accept that I was okay with a certain decision being made, even if I thought it was the wrong one.

That view, that I thought it was the wrong decision, was the problem itself. I realized that it was a decision, not a wrong decision; it was being made from a different point of view than my own. I had to genuinely accept the possibility of an outcome that I didn’t like because my relationship with another person was more important to me than getting my way.

This is one of the secrets to good living: look at the problem you are experiencing as if you were a stranger coming upon the scene. Imagine yourself as a third person looking in at an interaction between yourself and another.

To paraphrase Dr. Covey: how you see the problem is the problem.

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