Tag / atmosphere cancer

by Nathan Coumbe

We aren’t trying to save the planet…

There are those of us working hard to stop and (hopefully) reverse climate change.

You know—that exponential increase in carbon in the air? You might prefer to call it atmosphere cancer instead (h/t Seth Godin). 

Well, here’s the thing:

We aren’t trying to save the planet. 

Planet Earth doesn’t need our help. It can take care of itself.

Mother Nature is a powerful force. The Earth (and life itself) was here long before we were… And it will be here long after we’re gone.

We aren’t working to save the planet.

We’re trying to save humanity. 

The next generation, all future generations of the human species, are in danger from the changes coming from atmospheric carbon build-up. 

  • Famine
  • Flooding
  • Droughts
  • Extreme weather
  • Massive population displacement.

Those are the dangers we’re facing and fighting.

So maybe the problem is one of semantics (the meaning of our words). 

Maybe we need to stop talking about “saving the planet.” Because nobody really seems to care.

But people do care about themselves and their own survival. It’s human nature. And the words we use matter, especially when we’re trying to change minds (or the world). 

So, just remember, when someone talks about saving the environment, what they really mean is this:

“I’m trying to save the human race.”

Make sure to check out all the awesome work the volunteers are doing over at The Carbon Almanac to keep the world habitable for future generations.

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by Nathan Coumbe

A Carbon Almanac for kids

We launched our eBook for children!

All the generous volunteers over at The Carbon Almanac have been working extremely hard to put together an easy-to-read and beautiful almanac for children.

It’s meant to help spread the facts about climate change and give them an opportunity to contribute to the work of making things better.

Also, we’re planting TEN TREES for every one that’s cut down to print our books and we want YOUR kids to name them for us. 

Get your free eBook and check out all the details here.

by Nathan Coumbe

The Carbon Almanac (your chance to make a difference)

I’ve been volunteering for a fantastic project: The Carbon Almanac.

We’re on a mission to spread the SCIENCE behind what’s happening to our planet—without bias, without news media spins, without politicians arguing over what’s true or what needs to be done.

This is real, it’s serious, and it’s happening now. And all the proof you need (as well as the difference you can make) is in this book.

Buy a copy (or 10). Give it to people you care about. Send copies to your elected officials. Hand them out at work.

Help us make a difference so that we all have a safe, healthy place to live in the next century.

Learn more here.

by Nathan Coumbe

Plant a new tree every 11 days

You’re a dedicated internet user, which also means you’re an experienced “searcher.” 

But what if those searches could help make a dent in our little carbon problem? 

You can take a tiny action today and switch your default search engine over to Ecosia, the search engine that plants trees. 

For every 45 searches you make, Ecosia’s team will plant a tree where it’s both needed and will thrive. And it’s powered by Bing, so your search result quality won’t change at all!

According to HubSpot, the average person makes four searches each day. That means if you switch, on average, you’ll plant one new tree every 11 days. Imagine the difference that could make to your carbon footprint.

Make this one small change. Click here and start planting trees now.