If you’re a business owner or freelancer, what problem would you say you solve for your customers? (Hint: it’s probably not the same as what they think.)
If you’re an employee, do you know what problem your company was created to solve? What its original purpose was? Do you know why customers hire your employer?
Odds are, what you think you do and the reason your customers actually buy from you are quite different.
But if you want to increase your levels of success and sales, you have to align those two things.
Whether you’re starting a business or building a musical group, there are two marketing questions you must ask first:
- Who’s it for?
And
- What’s it for?
And if you work with others, you must also ensure they know the answers to these questions. If they don’t know, they won’t care, nor can they truly help you succeed.
“No involvement, no commitment.”
—Stephen R. Covey
In fact, it’s a good idea to solicit answers to these questions from your people. You might get closer to the truth of what it is you’re trying to do.
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