Category / reading

by Nathan Coumbe

What single superpower would you want?

As you can tell (because I keep quoting it), I’ve been reading and re-reading Seth Godin’s newest book.

Here’s the latest one that’s had my brain buzzing:

“The problem with the model of the well-rounded superhero [talking about Superman being able to solve any problem] is that there are very few well-rounded superheroes. It’s much more likely that we’ll succeed by overinvesting [emphasis added] in just one or two skills.

He continues by giving us a challenge:

“The challenge, then, is to have one superpower. All out of balance to the rest of your being. If, over time, you develop a few more, that’s fine… [But] begin with one.”

My first thought was: “I don’t know what superpower I want to invest all my time in.”

And then it came unbidden: writing.

So what about you? If you could only choose one, what superpower would you want to invest in?

Subscribe

by Nathan Coumbe

Who I learned from this week (July 23, 2021)

https://michaelhyatt.com/shave/

Michael Hyatt put together a crazy in-depth guide with four big parts. If you’re looking to up your productive and get more done while working less, I highly recommend you download this ebook.

Directed marketing
An absolutely fascinating post by Seth Godin about reaching your audience organically.

Serve a handful of people well, be remarkable, and they’ll tell a few others. It starts small, but the results are exponential.

https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000526591946

Donald Miller’s “StoryBrand Framework” is the gold standard in effective marketing, especially for creatives, solopreneurs, and small business folks.

His team recently came out with a new podcast called “Marketing Made Simple” which I’m absolutely DEVOURING. Not only are the hosts incredibly engaging and funny, they give practical advice and step-by-step instructions on how to market your business from beginning to end.

There are five episodes so far, each with a call-to-action to fill out your very own StoryBrand Brandscript (which you can start for free right here).

This is Where Your Temper Will Take You
A great article by Ryan Holiday that makes a compelling argument for anger being a primary cause of the Confederacy’s failure in the American Civil War.
3-2-1: How to find opportunities, and what it takes to improve
I’d like to specifically draw your attention to his 3rd idea in this newsletter.

What’s the single tiny step you can do to move the needle on your project or goal? Even if it feels microscopic?

https://www.calnewport.com/blog/2021/07/21/on-pace-and-productivity/

Last, but not least, this article from Cal Newport shows us that how much time we look at collectively has a big impact on whether or not we look productive.

Scientists like Galileo and Newton had seemingly slow, unproductive days when looked at individually. But when you look at their accomplishments over the span of years, it’s mind-boggling what they did…

Subscribe below for daily insights, resources, and great content delivered directly to your inbox.

by Nathan Coumbe

What I Read This Week (July 9, 2021)

Here’s something new I’m trying out:

Every Friday, I’d like to update you, the loyal readers, on what I have been reading or listening to over the past week.

I’m hopeful that you’ll find awesome insights and new folks to follow who’ll help you level up your life.

Here’s this week’s first post!

The Cure for Burnout
Michael Hyatt is one of the foremost bloggers on the internet today. His five steps to avoiding burnout were simple and actionable. I’ll be working them into my routine from now on.
Customer development
One of Seth’s longer posts, here he talks about how to find customers and the strategies you can use to grow your base. Definitely worth a read when you have the time.
https://www.forbes.com/sites/stephanieburns/2020/07/16/fed-up-with-your-job-how-to-learn-a-new-skill-and-pivot-fast/?sh=1deeb8cf610a&ck_subscriber_id=1022227976&utm_source=convertkit&utm_medium=email&utm_campaign=ever+feel+alone%2C+%7B%7B+subscriber.first_name+%7D%7D%3F+%20-%203985289
Not sure why this one isn’t embedding correctly, but here’s a great article by one of my copywriting mentors on how to quickly and effectively learn ANY new skill.
I mentioned David in an earlier post this week on blogging in community. I recently cracked this book back open to check out what he had to say about the best ways to blog, inspiring that previous post. If you do ANYTHING involving content, I highly recommend this book. Click the image to get a copy at Amazon.

Don’t forget to subscribe for daily insights delivered directly to your inbox!

by Nathan Coumbe

Life’s Too Short

Seth Godin’s blog this morning contained a statement that seemed to scream at me:

“If you’re simply speeding things up because you are in a hurry to get through it, it might be better to not do it at all.”

—Seth Godin, “Faster! Faster?”, 5/31/2021

If you’re rushing through something because you feel obligated to finish it, just quit!

No one says you HAVE to finish that book. Or that podcast. Or that online course.

We don’t have enough time to do everything we think we should do. We don’t even have enough time to do everything we want to do.

We have to pick and choose wisely so we get the most out of life we can. And if that means you’re three minutes into a podcast and lose interest, just turn it off. (Essentialism is a great book to help you make these decisions.)

My late uncle Alan thought the Compact Disk (CD) was the greatest invention in history, so much better than the cassette player.

When asked why, he said simply, “Life’s too short to waste on a bad song.”

If you feel this blog is an essential part of your life, subscribe below.

by Nathan Coumbe

Is This Book Better Than an MBA?

Colleges don’t teach you how to succeed in the business world. Business schools teach theory, case studies, and lots of accounting and finance. But what they don’t teach you is how to run a profitable, cash-positive business. 

Sadly, they don’t even teach you how to work in a business. At least not in a way that makes money for your employer.

That’s a problem. Why? Because that’s what business owners, managers, and leaders want: value-driven professionals who generate cash.

Here’s the Solution

Donald Miller has done it. He’s created a book and podcast that teach you exactly what you need to know to run a profitable business. If you haven’t yet checked out Business Made Simple, do it today!

Buy the book. For just $20 bucks, you can get a better business education in 60 days than you would spending $50,000 on an MBA. And listen to the podcast—it’s absolutely free!

Learn practical skills you need to succeed like:

  • How to write a mission statement that drives and inspires you and your team.
  • How to create a clear message that drives customers to your products and services.
  • Sales processes that actually work.
  • Execution strategies that grow your business exponentially.

What If You’re Not A Business Owner?

Maybe you’re not an entrepreneur. Maybe you just want to have a successful career as a team member or employee. That’s okay!

Business Made Simple is for anyone who’s job it is to generate cash for a business. And guess what? That’s you! Whether you’re a salesperson, marketer, customer service agent, or a janitor, this book will help you succeed at work. 

If you’re looking to stand out in your job search, get promoted, or just contribute more in your work, you need check this stuff out. Get a business education that actually pays off.

Get a copy today!

Get daily insights on business, personal growth, and creativity.

Subscribe today.

by Nathan Coumbe

Think and Grow Rich in 2021

CLICK HERE TO JOIN US (affiliate link)

What are you excited about for 2021? One of the things I’m really looking forward to is a study of Napoleon HIll’s Think and Grow Rich. I’ll be doing this with my 48 Days Eagles Community of entrepreneurs and its founder Dan Miller, author of the New York Times Bestseller 48 Days To the Work and Life You Love.

We’re kicking it off with a family movie night. We’ll all be watching the movie online together on January 19th. Then we’ll start our study on January 25th, focusing on one chapter a month. And we’ll be meeting the fourth Monday of each month to discuss our readings.

Join us! It will be life-changing for you and me.

CLICK HERE TO JOIN US (affiliate link)

Get daily riffs, resources, and reflections. Subscribe below!

by Nathan Coumbe

Are you as effective as you could be?

Here’s a story:

A man is walking through the woods alone when he comes upon a lumberjack hard at work. The lumberjack is sawing with all his might through a very large tree, and the man can tell this worker is exhausted.

“How long have you been at this one tree?” the man asks.

The lumberjack replies, “About 4 hours now, and I’m exhausted.”

The man watches for a few more moments and realizes the saw has become rather dull from overuse.

“Why don’t you stop to sharpen your saw?” the man suggests to the lumberjack. “You will probably finish in half the time it is taking you.”

“I can’t stop,” replies the lumberjack. “I’m too busy sawing.”

This story is where Dr. Stephen R. Covey got the name of his seventh habit “Sharpen the Saw®” in his monumental work, The 7 Habits of Highly Effective People.

In essence, most of us feel we are too busy to stop working long enough to revitalize ourselves in ways that would make us even more productive when we returned to work. We think the only solution to more results is more work. This, of course, leads to exhaustion, stagnation, and burn-out.

“The human organism needs an ample supply of good building material to repair the effects of daily wear and tear.”

–Indra Devi

What are you doing each day to supply that good building material you need? There are four dimensions to life–physical, mental, social/emotional, and spiritual–and each ones needs its own raw materials.

For the body: eat right and be active! This does not mean strict diets or multi-hour workouts 7 days a week. It means sensible eating and regular, quality movement throughout the day. I personally recommend Precision Nutrition for their quality (and free) resources, as well as their more expensive coaching options. Here is an article they released today on the benefits of small amounts of movement throughout the day rather than big workouts and nothing else each day.

For the mind: read. This is the simplest, smallest thing you can do each day to rejuvenate your mind and unleash your creativity. If you read only 10 minutes a day at an average speed, you will read approximately one book each month. 12 books a year will change who you are as a person. Start with this reading list here.

For the heart (social/emotional): read The 7 Habits of Highly Effective People. No other book will help you improve your relationships with others and develop the self-awareness needed to effectively conduct yourself in the world than this one.

For the soul: you don’t have to be religious or pick up a copy of religious text to rejuvenate your spirit, but you must invest in your soul somehow. Read inspirational literature or biographies by great thinkers and leaders who inspire you. Go for a walk outside (social distancing, of course) without music or podcasts or social media, and listen to the sounds around you. Let your mind wander when you do it.

Give yourself the right stuff today to keep your saw sharp.

Join 904 other subscribers

*Note: I do occasionally use affiliate links on this blog, which results in a small commission for me if you purchase something. However, I only recommend products in which I truly believe.

by Nathan Coumbe

How to get an education that pays during your quarantine

When was the last time you learned something new?

It was probably a few minutes ago when you read an article on your favorite social media site, and you weren’t even aware you were learning. Why not do it intentionally?

Learning and education don’t cease when school ends. If it does, you’ve made a choice, and you will quickly find yourself becoming obsolete.

No one cares about the degree you got 10 years ago. They want to know if you are competent in the areas needed to accomplish the kind of work you want to do.

Learning and going to school are not the same thing. You might have hated school, but you definitely love learning. School requires that you do things you hate, but you aren’t in school anymore. You can learn whatever you want to learn right now.

Always wanted to learn how to draw? Do you want to redo math, not because you have to but because you want to? Maybe you want to learn calligraphy or tennis. Perhaps you want to get a new job, but you don’t have the marketing skills needed by the company. Now is the time, and now you HAVE time.

Learning anything new is part of your ongoing education. Why not do it intentionally? What are you doing right now to invest in your own education?

I’ll give you some ideas.

How to learn for free (or at least cheaply)

  1. Read The 7 Habits of Highly Effective People. If you only do one thing on this list, do this one. The $10 you spend on this book will be the best investment you ever make. It will change your outlook on life, it will improve your relationships with other people, and it will revolutionize how you act.
  2. Take online courses.
    • LinkedIn Learning
    • Udemy
    • Coursera – want a recommendation? Seth Godin has the absolute best courses on Udemy. Start there.
    • Khan Academy (retake high school absolutely free and enjoy it this time)
    • CreativeLive – learn how to draw, take stunning photographs, start your own creative freelancing business, and so much more.
    • Massachussetts Institute of Technology OCW (seriously, take actual courses from MIT absolutely free)
    • edX – Speaking of great schools, this website lets you take real, full courses from Ivy League schools from the comfort of your living room for free. No strings attached. If you want a certificate to hang on your wall or post on LinkedIn, you can pay a small fee and get proof that you completed Ivy League courses.
    • HubSpot Academy – become an expert in marketing for absolutely nothing.
  3. Read books.
    • Libraries still exist. Even if they aren’t open right now, you can download e-books for free from every library in the country. Go read books on subjects about which you are curious. It doesn’t cost you a dime.
    • Download the Kindle app for free on your phone. Then buy The 7 Habits of Highly Effective People. Seriously. You can buy books on every subject imaginable for less than $10 each. Most of the time you can get them for $5 or even $0.99. There is no excuse for failing to read. Swap 30 minutes a day of mindlessly scrolling Instagram, and you will become an expert on a subject in a matter of weeks or months.
  4. Subscribe to magazines.
    • Read the Harvard Business Review. It is well worth $18 a month. Get an entire master’s degree in business for what you spend on lunch.
    • Success Magazine and Inc. are two of my favorites. The former will inspire you to live your best life; the latter will give you much-needed insights on how to succeed in any work or business.
  5. Listen to podcasts – again, FREE.
    • “Akimbo” by Seth Godin
    • “48 Days to the Work You Love” by Dan Miller
    • “EntreLeadership” from Ramsey Solutions
    • “On Leadership with Scott Miller” from Franklin Covey
  6. Watch TED Talks and documentaries on Netflix or Amazon Prime Video.

There is no reason for you not to come out of this crisis with new skills, new knowledge, and an unofficial masters degree in one subject or another.

Be proactive. Take control of your education today.

Join 904 other subscribers

Note: a few of the links above are affiliate links. I get a small commission if a purchase is made. This does not affect you in any way.

by Nathan Coumbe

Teach someone else

Do you want to know how to retain anything you, yourself, are trying to learn?

Teach someone else.

A teacher, after all, is nothing more than a professional learner. Any teacher worth her salt will tell you that the greatest learning comes when one knows one will have to teach the material being learned to someone else.

The next time you find yourself reading a book, taking a course, or watching a video lecture, imagine that the reason you are learning the material is so that you can teach it to a small group of people in 48 hours.

Better yet – actually teach it to a small group in 48 hours. If you can’t get a group together, then teach a few people individually. If that is impossible, then write a blog post, or record a quick video lesson, and publish it.

“To know, but not to do, is really not to know.”

–Stephen R. Covey

To know and to do, but not to teach? Well, that’s just not right.

Join 904 other subscribers
by Nathan Coumbe

The one book I wish I had read before college…

I have decided that this blog will be dedicated to helping others live a more effective, curious, and creative life. To that end, I believe we should start with basic and universal principles of living a good life. There is one book I wish I had read before I began college: The 7 Habits of Highly Effective People by Dr. Stephen R. Covey.

I first read the book when I was a junior at the University of Southern Mississippi, but I did not take it seriously. I simply believed I had more important obligations. Little did I know that had I practiced the fundamental principles contained within the book, I would have achieved more than I could have dreamed at 24 years old.

These are the seven habits:

  1. Be proactive.
  2. Begin with the end in mind.
  3. Put first things first.
  4. Think win-win.
  5. Seek first to understand, then be understood.
  6. Synergize.
  7. Sharpen the saw.

I will be exploring these in-depth in future posts. I hope that you will be inspired to live a more effective life as you follow along.