Do you know a virtuous person?

Who do you know who is courageous?

Wise?

Disciplined?

Just?

Do you know anyone who embodies all four of these cardinal virtues?

How much better would things be if you had a boss like this? A coworker or employee?

How would the world improve if we had leaders like this?

It’s hard to succeed with only one or two. You need all four to be truly effective.

The German soldiers who steamrolled Europe were courageous and disciplined. But they were brave and disciplined for the most unwise and unjust of reasons.

You can probably think of several people who were incredibly wise… But who lacked the courage to stand up and do the right thing when the time called for action.

We need more virtuous people in the world.

They aren’t born this way. They make themselves so.

Courage is a skill

Seth Godin has arguably one of the best ideas for getting a project started that you’ll ever read. It’s called “First, ten.”

The idea is to share what you’ve created—a book, podcast, newsletter, business idea, whatever—with 10 people who already know and trust you. And if it’s good, they’ll share it with three, five, or ten others. Soon, your idea will spread, and you’ll have the opportunity to do it again.

But sometimes, even that is too terrifying to contemplate. So what can you do instead?

Find a single person. Just one person who loves you unconditionally and whom you trust implicitly. Maybe it’s your sister, your mom, or your best friend.

Share it with them. Not because they’ll praise you for it or because they’ll share it widely. Do it simply to show your fear who’s boss.

Stretch that courage muscle by starting as small as possible. Because bravery is a skill. It can be learned through practice and repetition.

Why do we diminish our work?

An acquaintance of mine in Seth Godin’s Purple Space Community announced a new project. It was one I never would have thought of, yet still found fascinating and potentially life-changing for some people.

But he ended his announcement by saying, “I know it’s not significant or anything…”

Why do we do that? Why, when we embark on a new journey or start something new, do we diminish it from the outset?

Because we’re afraid it might not work.

Because we don’t want to feel a sense of letdown.

Because we equate “significance” with the size of the impact, not the impact itself.

Significance: the quality of being worthy of attention; importance.

Nowhere in that definition does it say anything about being worthy of attention to a large number of people. It just says “worthy of attention.” And if it’s worthy of attention to a few people, that makes it significant to those people!

I shared with him the Tale of the Starfish:

A young girl was walking along a beach where thousands of starfish had washed up during a storm. When she came to a starfish, she picked it up and threw it back into the ocean.

A man approached her and said, “Little girl, why are you doing this? You can’t save them all. You can’t begin to make a difference!”

The girl picked up another starfish and hurled it into the ocean. Then she looked up at the man and replied, “Well, I made a difference for that one!”

Learn or succeed

These are the only two results of any endeavor.

My late mentor Dan Miller sent this to me in a message years ago:

“At the beginning of each year, I set goals and plans to do things that have the potential to not work. If they fail, I learn. If they succeed, I profit. Either way, I win.”

Whenever I find myself hesitating about a decision, I re-read this. I hope it helps you, too.

Let regret guide you

Don’t let it paralyze you.

If you failed to do something through inaction, hesitation, or indecision, remember the feeling of regret it left in your gut.

Not to punish yourself or

Another opportunity of some kind will come your way, and you’ll feel hesitant or indecisive again. But if you remember the regret you felt the last time, you’ll realize how much better you’ll feel this time if you act.

Use it to make better decisions in the future.

Courage starts with you

It’s tempting to ask why people who have more power than you don’t use that power to change the situation.

But what about you? Why can’t you muster the courage to write a letter, make a phone call, or attend an event?

If you’re afraid to do something small in service to the change you want to make, how can you possibly expect someone else to do something bigger and potentially more consequential?

Often, the bigger the impact an action has, the more courage is required to act.

So, you must start small. Start with yourself, with the small things you know you can do.

Be brave in the little moments to model courage for others when the big moments come.