Okay. He’s an idiot, but I’m trying to make a point here. 

If you’re familiar at all with the TV show “Seinfeld”, you know all about Cosmo Kramer—the wacky neighbor who lives next door to Jerry. 

One of his quirks is his constant ideation around new inventions and business ideas. 

• A giant rubber bladder on ships to contain oil spills
• A periscope on the top of a car to see upcoming traffic
• A tiny studio apartment full of “levels”
• A pizza place where you make your own pizza

Okay, that last one is actually a brilliant idea, if you ask me. Who wouldn’t pay for that?

The problem with Kramer is that 1) he never executes on any of his ideas, and 2) most of them are completely unfeasible. 

But how is that any different from you or me? 

How many ideas have you come up with this week? This month? This year? 

Probably quite a few. And most of them are (forgive me) completely stupid. I know many of mine are. 

But a handful of them were (and are) not only feasible, but outright genius! 

This is the creative process at work. You have to come up with tons of bad ideas to make room for the few good ones. 

Volume is your friend here. Spending a little time each day asking yourself, “What about this? What if I tried this? What could I do with this? What if someone did this?”

Most of your ideas (like Kramer’s) will be completely useless. Throw them out—don’t give them a second thought. 

But when you find one (or two or three) that could actually be useful to the rest of the world, write them down. Better yet, do something with them!

I think it was Jim Rohn (but I might be wrong) who said something like, “Most people have 3 or 4 ideas every year that, if acted upon, would make them millionaires.”

So your obstacles here are two-fold: 

1. You need to come up with LOTS of ideas (which means spending time getting bored and walking while thinking and not drowning out your thoughts with music, TV, podcasts, or books)
2. AND you need to take a little action on the ideas that you think are winners

Keep a notebook nearby, or a note open on your computer. And just throw stuff into it. 

Later, go back and separate the chaff from the wheat. 

Who knows? You might have your million-dollar idea sitting on a sticky note on your desk.