Zig Ziglar had a saying:

“You can have everything in life you want, if you’ll just help enough other people get what they want.”

And as many times as I’ve heard it, it’s always meant, “help people get more stuff.”

That’s what 150 years of industrialism has taught us—what people want is more stuff. And that’s what we’ve built a lot of our businesses around. 

But I’ve realized his saying can (and does) mean so much more. Think of all the people who don’t want “stuff”. Instead, they want:

• Clean water to drink
• Access to quality, useful education
• Freedom from fear
• An end to diseases that plague them
• Roofs over their heads
• Fewer catastrophic effects from climate change
• A way out of insurmountable debt
• Hope for their futures and that of their children

What if we focused entrepreneurship on ideas like those instead of selling more stuff?

What would a business like that look like for for someone like you?

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