Controversial Opinion: Becoming a social media influencer is NOT the best way to thrive in today’s economy. 

Yes—there are people on TikTok, Instagram, and all the other platforms making a fortune. 

Social media influencing is the new Hollywood. Most of us only see the handful of big-name players making fortunes, and we assume we can easily do that too.

What we miss are the hundreds or thousands of actors making little to nothing in the entertainment industry or working odd jobs to pay the bills.

There isn’t anything wrong with that, but our culture is telling us we can all do this on social media now. 

Ever heard of the long tail? Here’s an example (about podcasts):

50% or more of all podcasts have only been listened to by 124 people… Which is not a sustainable business model. 

This is a power-law curve, and it applies to just about everything.

If you solve problems for people by BEING one of those influencers, that’s a different story.

But measuring your success and hoping one of these companies will pay you a fortune for hits on your content is a bad way to live your life.

Commonsense, fundamental money principles combined with a steady income from solving problems for people over a long period of time.

This is the way to make a fortune. It’s just not slick or instant, so it isn’t sexy. 

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