There are two components to learning a subject:

1. You must want to learn whatever the subject is.
2. You must constantly engage with the subject until it becomes a part of you.

This is how die-hard football fans (and players) are made. We don’t give them a textbook and test them on all the information it contains – we create an environment where a person wants to learn about the sport, and then we expose them over and over again until it becomes a part of his or her identity.

How do we replicate this in a classroom? How can we create people, children and adults, obsessed with learning something other than sports?

We’ve gotten really good at creating a culture obsessed with football; we’ve done a poor job of creating a culture obsessed with history, literature, or science.