Cultural norms drive us to seek obvious, visual achievement in the short-term: we are encouraged to show off and look successful. But looks can be deceiving; it doesn’t mean that what is being done is right simply because it is a cultural norm.

It requires bravery and discipline to focus on the long-term at the expense of obvious results in the short-term. You cannot focus on what you want now at the expense of what you want, and probably need, later on.

If you have money in investments, it doesn’t make much sense to pull out more money than you are making in interest to buy something that you want now. You are invading the principle of the investment; this, in turn, lowers the amount of interest that can be made on what is left.

We violate this principle all the time:

• Someone wants a new car, computer, or toy, so they borrow money to do it.
• A parent wants her child to behave and cooperate now, so she uses her authority, power, and fear to metaphorically bludgeon the child into compliance.
• A leader wants results this quarter, so she drives her people to exhaustion and frustration to hit the numbers now.

What are the results of these decisions?

• Loss of control over income; massive amounts of interest paid
• Fear and resentment of the parent by the child
• Burnout, turnover, and loss of results over the following years

How might things have been different if one chose to live on less than one made? That money could have been saved up or invested to grow.

The parent could have used the troubled moment with the child as a time for understanding and teaching. Think of the relationship that would grow out of thousands of moments like this.

The boss could have attempted to look further out at what she really wanted from her company overall, not just right now. And she could have sought to understand her people better. She would increase loyalty and effectiveness: her people would naturally want to work harder and achieve the results for her because they believe she cares.

None of these responses have obvious, visual results in the moment, but their long-term results are exponentially greater.

It might feel weird to stand out from the pack, doing something that has no obvious short-term return.

That doesn’t mean you are wrong.